“The North Face has a big footprint,” said Cortina. There’s a lot of hype around The North Face’s newest offering, FUTURELIGHT, a technical outerwear fabric that’s supposed to be ultra-breathable as well as waterproof, durable, sustainable, soft and super lightweight. “We are the biggest outdoor brand in the industry and it matters a lot the type of product we’re building and the lifetime warranty we’re guaranteeing. Fast free shipping worldwide! Senior Business Editor | SGB Media Futurelight. Promising robust performance in a lightweight package, The North Face Ultra Fastpack IV Mid Futurelight hiking shoes are jam-packed with tech, along with a high quality of workmanship. Be in the know of how your TV Ad is performing. The North Face Futurelight now at Keller Sports. Voice over actors: provide a link to your professional website containing your reel. The North Face Futurelight Defdown Parka TNF Black. UL tests waterproofing for the National Fire Protection Association (NFPA), an organization that certifies first responder gear for firefighters, EMS and hazmat responders. Messages floating underneath high-tech jackets included “What If Waterproof Gear Kept You Dry Inside And Out?” and “What If Breathability Is The Breakthrough.”. It also has a lighter … The process creates nano-level holes, allowing for high porosity while maintaining total waterproofness, letting air move through the material and provide extensive venting. - the leading destination for style, sneakers, luxury, life. FUTURELIGHT also provides an air flow of 1.5 ft³/minute. Features include an adjustable hood, a robust front zip that is protected by a laminated storm-flap, adjustable cuffs and a hem cinch-cord. Terms & Conditions | © THE NORTH FACE® AP 2020. FUTURELIGHT is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. “You want to stay dry but you also need to breathe,” said Chin. Buy the North Face Activist FutureLight here Membranes are typically non-textile (i.e., not knit or woven) materials that are designed to protect against water and wind. tryan@sgbonline.com | 917.375.4699, Designed by Elegant Themes | Powered by WordPress, Foot Locker Foundation Announces Scholar Athletes Program Awards, Hayes Performance Systems Appoints Scott Grall As Marketing Director, Invention: Nanowood … Reducing Our Carbon Footprint, Spencer Orr, SGB 40 Under 40 Class of 2016, Shoe Carnival Latest to See February Turnaround, Revelstoke Capital Invests In East Coast Orangetheory Franchisee, Wolverine WorldWide Names President, Global E-Commerce, IHEA-USA Names Alex Baer Executive Director, Marine Marketers of America Announce 2021 Leadership Team, Under Armour Opens Port Covington Campus To Administer COVID-19 Vaccines, Wolverine Worldwide Appoints President, Global Operations Group, Filson Taps Former CEO Of Woolrich As CEO, Sports Direct Parent Acquires Fashion Retailer Psyche. Finally, Futurelight is helping The North Face bring additional sustainability practices to three-layer garments. Whether they’re active or post-activity, their body is regulated, air is flowing, and the temperature is staying stable. Cortina said the beyond resonating with athletes, the recycled properties help The North Face meet aggressive goals around sustainability. Unless you’re fully off the grid, you’ve probably seen the widespread marketing campaign surrounding The North Face’s brand-new waterproof / breathable fabric, dubbed Futurelight. How a product as soft and lightweight as a Futurelight jacket can also be durable was another persistent question from wear-testers. “Versus the earlier prototypes and what we expected entering into this, what we ended up with draped much more than we imagined and it’s softer than thought it would be and ultimately more comfortable.”, The draping capacity helped the outdoor brand bring “great fitting garments” to support performance. The face and backer layers are made up of 90 percent recycled materials. Adjustable bungee waist and hem cinch with oversize cardlocks. These advances have allowed the brand to responsiblycreate three-layer garments with face and … Today, The North Face announces the re-introduction of one of the brand's most iconic pieces, the 1994 Retro Mountain Light jacket. It hits the market with several products today. 14th January 2020. We’re hiring! £85. The North Face A-CAD FUTURELIGHT is the winner of our OutdoorGearLab's Editor's Choice Award for women's uninsulated resort ski jackets. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. See the positions. Coming soon to Summit Series, Steep Series, and Flight Series collections in Fall 2019. ', The North Face TV Spot, 'Innovation' Featuring Kami Semick, The North Face Men's Ultra 109 Gore-Tex Trail Shoes, The North Face Women's Crescent Full-Zip Hoodie. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. The North Face launched Futurelight with a limited number of products, mostly jackets and pants for serious mountain expeditions. Our FUTURELIGHT™ fabric withstood the challenge, receiving a 100 percent waterproof certification from Underwriter Labs while demonstrating high levels of air permeability. The North Face was founded in 1966 with the mission of creating the best mountain material and promoting a global movement of exploration of the world.. The Black 1994 Retro Mountain Light Futurelight Jacket from The North Face features lightweight FUTURELIGHT™ fabric for incredible breathability and waterproofing. Here at REI, staff members are ready to see it on shelves. Shop all FUTURELIGHT™ apparel at The North Face Canada - made with our most advanced breathable, waterproof material. The concept for Futurelight, which was first unveiled in January at CES 2019, came from specific requests from The North Face global athletes looking for increased performance and breathability in their waterproof gear. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The North Face FUTURELIGHT TV Commercial, 'Defy the Past' Ad ID: 2453256 15s 2019 ( Online-Only ) SHOW MORE. I joined a … Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. So that’s a pretty big change for any athlete and certainly any person as well.”. Free delivery & free returns. Cortina said while bringing breathability to waterproof gear to support performance was the goal of the multi-year project for The North Face’s product development team, a “byproduct” of the development is the softness of the fabric and how it drapes. The North Face keeps you outfitted for every climate, so you can experience the beauty of the outdoors in all of its forms. North Face says that FutureLight is “the future of outerwear.” Although my preliminary trials are in no way exhaustive enough to dethrone Gore-Tex just yet – only time will tell if FutureLight proves as reliable – the latter works remarkably well in both wet and winter conditions. The North Face keeps you outfitted for every climate, so you can experience the beauty of the outdoors in all of its forms. The North Face also worked with agency Sid Lee, Los Angeles, to develop an extensive campaign to support the launch. Creating a nano-sized fiber small enough to allow air to flow through a membrane while keeping water out has helped us achieve air permeability levels unique to our FUTURELIGHT™ fabric. I joined a … The North Face Says New ‘FutureLight’ Fabric is Waterproof Gamechanger By Justin Housman | January 9, 2019 Even though the Outdoor Retailer winter trade show is a few weeks away, The North Face couldn’t wait to unveil its new super-material, a lightweight waterproof fabric they’re calling FutureLight. Thanks to a process of nanospinning, the jackets that the tech was implemented in managed to be both waterproof and incredibly breathable. On Oct. 1, 2019, The North Face announces the revolution begins. While we can’t balk at the thought of a ski bib that feels like butter and breathes like linen, we’re especially excited about The North Face’s new line of Steep Series gloves constructed with FUTURELIGHT. Oficiální online obchod The North Face. “It’s a super-thin membrane but also very strong and very durable,” said Cortina. It’s going to scale across our entire portfolio of product and that allows us to not only apply it to apparel but footwear, equipment, accessories and beyond.”, Echoing Chin’s sentiments, Cortina said one aspect The North Face continues to hear from wear-testers and the brand’s athletes is the amount of time they’re able to continue to wear one jacket. TV marketing doesn't need to be in a silo. But what is really amazing is how well the material breathes. The North Face's High-Tech FutureLight Fabric Set to Revolutionize Outwear by Stewart Wolpin on October 07, 2019 in News , Health and Home , Health & Fitness , Exercise Equipment , Blog :: 0 comments Gore-Tex products, The North Face Futurelight, and Polartec NeoShell are all examples of laminates. Explore the collection. “We’ve been wear-testing it for more than 400 days, across seven exhibitions with 15 athletes and the cool thing is we kept making it better,” said Cortina. The North Face has a long history of causing market disruptions with its innovative products. In 1966 Doug Tompkins founded The North Face, which was initially a small ski and hiking shop, direct sales and correspondence, in the North Beach area of San Francisco, USA. Analytics and insight reports about the TV advertising world, Sports Authority Holiday Sale TV Spot, 'It's Here! The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … “So the nice thing about a jacket with Futurelight is you don’t have to stop, take it off, get cold, put it back on. “The launch of Futurelight is about more than a fabric technology or a single jacket, it is about a new paradigm in clothing and protection,” said Steve Lesnard, VP of marketing at The North Face, in a statement. One platform for fast, accurate, actionable analysis of TV ad performance across linear and streaming. The effort will feature several world-class athletes including Nelson and Chin, as well as snowboarder Leslie Pelosi and runner Coree Woltering. FUTURELIGHT™ is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. Det er ikke nogen overdrivelse, at kalde FUTURELIGHT for et af The North Faces mest ambitiøse tiltag nogensinde – og det siger ikke så lidt, når vi har at gøre med et firma, der har været med helt fremme i outdoorindustrien de sidste godt 50 år! Doručení zdarma a vrácení zboží zdarma. Features Include - Relaxed fit - Lightweight FUTURELIGHT™ 2L shell with mesh and taffeta drop lining - Heavier weight, abrasion-resistant FUTURELIGHT™ 2L fabric blocked in high-stress areas The North Face put their ‘Nanospinning’ technology under the microscope. The creative offspring of a collaboration between Designworks – a BMW Group subsidiary – and outdoors gear brand The North Face is an unexpected partnership responsible for a design evoking thoughts of Buckminster Fuller’s geodesic dome designs, a futuristic off-road ready camping trailer, and maybe even a tad of a magical carriage that reverts back to a pumpkin at the stroke of midnight. Experience FUTURELIGHT, the worlds most advanced breathable-waterproof outerwear technology. The official The North Face online store. Why We Chose The North Face Activist Futurelight: Game-changing tech enters the world of footwear When The North Face’s FutureLight technology first rocked up on the outdoors scene, it caused one hell of a commotion. The North Face launched Futurelight with a limited number of products, mostly jackets and pants for serious mountain expeditions. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Futurelight was tested by the brand’s athletes in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest, in temperatures ranging from -50 degrees F to 60 degrees While testing Futurelight, alpinist, Jim Morrison, climbed and skied three 8,000-meter peaks in 2018, including Everest, Cho Oyu and the world’s first descent of Lhotse Couloir with his partner Hilaree Nelson. No matter if Flight Series, Summit Series or Steep Series; convince yourself of the new material and the new products. The solution is then used to create a breathable-waterproof film that is bonded to backer and face fabrics. Despite being noticeably lightweight, Futurelight is still durable. The brand features FUTURELIGHT gear being put to the test in harsh weather conditions. According to The North Face’s press release, Futurelight will initially be used on jackets, tents, and gloves, but could expand across its range in the future. The real purpose of the trailer concept is to help advertise Futurelight fabric, a new highly breathable and waterproof outerwear fabric that The North Face debuted at CES 2019 C.C. According to The North Face, FUTURELIGHT has a moisture transmission speed (MVTR) of 75,000 g/m²/day. The North Face Denali 2 Popover Hooded Fleece Summit Gold. The North Face 1985 Seasonal Mountain Jacket TNF Black & TNF White. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. It's packed full of features that are typically found on more weight-focused, bivy-style designs. The North Face FUTURELIGHT TV Spot, 'Defy the Past'. “We worked very closely with our suppliers to fulfill that durability promise to our athletes. Free delivery & free returns. The marque is designed to represent a north compass point and a mountain. The North Face offers the Steep Series as its flagship FUTURELIGHT offering for powderhounds and backcountry enthusiasts. The North Face FUTURELIGHT. The North Face also promises that Futurelight delivers full waterproofing and plenty of toughness. So to deliver on lightweight, to improve on how you feel and how comfortable you are, and then to know it’s going to last is a pretty big deal. Often, people connect heavier weight with durability and the reality is we sort of unlocked that, so we’re delivering a better athlete experience.”. The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … A lot of claims are made about breathable waterproof but this works.”, At Classic Car Club Manhattan on the banks of the East River, The North Face team was determined to reset expectations that waterproof product is uncomfortable, heavy and stuffy. “It’s basically developing a construction that’s super porous,” said Cortina. Please include at least one social/website link containing a recent photo of the actor. Shop the latest The North Face at END. The North Face has gone all-in with its new breathable-waterproof technology, FUTURELIGHT. Four hours into the second day of my Tongariro Northern Circuit hike, I stopped for a rest. The go-to jacket for none other than TNF’s very own freeride legend Sam Anthamatten, and utilising Futurelight technology in its construction, this product is, in short, a very nice bit of kit and one that’s well worth shouting about. Contemporary looks meet a FUTURELIGHT™ membrane to create the Activist - a new type of outdoor shoe. This gives The North Face a big point of difference in its top-end mountainwear with other brands using third-party supplied technology like Gore-Tex, 37.5, Dermizax and the host of other waterproof/breathable technologies available. Oficiální online obchod The North Face. The reason for this is because the North Face gets it's name from the fact that the north face of a mountain is the most difficult to climb; It receives no direct sun light, therefore it is always in the dark. The company continually looks to the future, designing apparel that serves today’s needs just as much as it meets the needs of tomorrow. Said Chin, “Knowing its recycled materials makes athletes feel good about wearing the product. California Residents exercise your rights under the California Consumer Privacy Act here. The North Face has gone all-in with its new breathable-waterproof technology, FUTURELIGHT. FUTURELIGHT: Innovative Waterproof | The North Face - YouTube Kelly Cortina, VP of global product, The North Face, said the waterproof and breathable protection properties of Futurelight were developed using nanospinning technology. The rain jacket may keep an individual dry from the rain but the tradeoff is the body starts feeling sweaty, clammy and over-heated. 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